E-commerce Product Photo Editing
How To Edit E-commerce Product Photo?
As a general business practice, we do not strongly recommend maintaining “perfection” as a goal; otherwise, you will never be able to market your product, launch your site, or put yourself in a position to test yourself. But when it comes to product photography on your e-commerce site, e-commerce product photo editing comes in.
We allow you to strive for perfection. Remember, almost half of your prospects believe that pictures of high quality in deciding whether to buy from you and now working to create stellar product images means that when you open your virtual door, you will not only be able to give the prospect an outstanding site experience, you will also have pictures ready to use in social and email campaigns to drive traffic to your store.
In other words, your off-site marketing will be halved.
In fact, in the case of product photography, “post-production processing” is virtually inevitable. If you’ve followed us, you’ve taken the time to perfect your photos in the studio as much as possible—the fitting backdrop, the proper studio lighting, the correct exposure triangle—but now it’s time to “professionalize” your results. Photo editing will not turn lousy product photographs into excellent marketing material, but it will significantly improve the result.
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If you follow our best practice shots for your shoot, the editing process should be relatively straightforward. It’s better to think of it as “polishing” or “tweaking” rather than “editing.” You have to discriminate more with your help to others. When you work, remember that mantra—”crisp, clean, professional.”
And remember, make sure to create a set of images that represent your product as accurately as possible. Post-production Editing is not about making your product look like it is. Misrepresenting your offer will only result in dissatisfied customers, negative reviews, complaints on social media, and a high return rate. You will get the idea—all the things you don’t want.
Either way, read this first, and you will discover that the process is much easier than you imagined. And no one is asking you to master every imaginable Photoshop feature. We will discuss this further. Just a few of you need a strong understanding of the process. Some tools will streamline your editing workflow and maximize your productivity.
If post-production seems scary, remember that the software you choose has many tutorials (on its website or YouTube videos) that take you through the following steps.
E-commerce Product Photo Editing
Of course, editing product images can be rather time-consuming, especially initially. The software or apps you choose will require learning curves and trial errors. And, of course, the more influential the tool, the greater the curve. But with some perseverance, you can do it yourself. Once you’ve got the hang of your favorite tool, you’ll be slowing down site-ready images with increasing speed.
Before you dive in, decide on your editing software and take some time to play around with it so that you feel comfortable with it when it comes time to do the real thing. If you are still trying to decide which software to use, we have more suggestions on this page. You’ll notice that we’ve mentioned Photoshop a bit here because it’s an ideal program for post-production, not to say that it’s more affordable since Adobe moved to a subscription model. You can get Creative Cloud Photography, which integrates.
Shoot Product Photo
Once you have chosen your software, review all the images you took while shooting your product. Choose the most powerful ones—the most ready to be published—and move them to your computer. Then, either delete the others or move them to a separate folder so they don’t get lost.
Note: Even if you take pictures on your smartphone or computer, a larger screen means you can see the images in more detail and find any imperfections in the photograph more quickly. Nowadays, capturing product photos is easy, but e-commerce product photo editing is not easy, and it is not easy to present that to your customers as well.
Make sure you only delete images you don’t want to use! Before you start editing, make a duplicate copy of the one you uploaded. If editing goes wrong, you’ll enjoy access to the original shots. Come with us when it’s done, and we’ll walk you through the basics of product image editing.
Background Removal
We know you spent all that time setting up a white broom for your product shoot, and now we’re asking you to listen to the background. Yes, that’s right, you can now become known as a lord of the actual color. If your photos are taken correctly, you will probably notice that your “white backdrop” looks lighter gray than white. Moreover, the sharp contrast with a white background makes it easy to photograph your product with clear lines when you remove the background.
This process will be critical if you use a dummy for your shoot. If you sell clothing, you should do it yourself; it helps prospects understand how the material is worn and how it fits so they can better portray themselves after it. But you will eventually want to remove the mannequin, leaving only the clothing article, as the iceberg does:
Of course,
You don’t have to remove the background, but white backgrounds are an industry standard ( 76% of product images are complete white backgrounds, and another 15.7% are transparent backgrounds), which should tell you something. Many eliminate shadows and confusion, making your pictures compliant with third-party marketplaces like Amazon or eBay standards. Transparent backgrounds are effective for re-displaying promotional material with a dark background.
Most popular for background removal is Adobe Photoshop’s pen tool. You can order background Removal services at Infotecsourz . A quick Google search or Adobe’s user forum for Photoshop should help with any long-term questions.
Photoshop also offers a quick selection tool. (“Selection and Mask) . But this tool has some problem to use as beginner. Clipping path is a powerful service tool for playing with a slightly less expensive project.
Sport Retouching technique for e-commerce product photo editing
If you follow us for the shooting of your product, you have cleaned your full shorts before taking pictures (and cleaned them again!). Pay attention to the errors you notice. In Photoshop, for example, you have several options, including the clone stamp tool. But for minor touchups, you may not need an advanced editor. If you have to edit on your smartphone, there are plenty of photo retouching apps.
Color Correction
Once the background shots are removed and the spots are fixed, it’s time to make those minor adjustments that ensure your photographs reflect your products as much as possible and pop them up on the screen.
Important of these processes is photo color correction. Hopefully, you were as careful as possible with the white balance on your camera when you were shooting, but the bulbs you used could leave a bit of a blue tinge to your product, or it may be a camera during the session. Switched and different cameras capture colors a little differently.
The color correction allows for consistency across images even when the sun is not fixed in the sky when you change your camera. Moreover, some colors (for example, neon) are more difficult to “capture” in a photograph and therefore need to be tweaked regardless of post-production.
Batch Process Your Corrections
We’ve talked at length about how image consistency is essential for the experience of users of your e-commerce site. It helps them compare your offers and make faster purchasing decisions, demonstrates your professionalism (which indicates trust), and has the psychological comfort that results from that visual identity.
Have there been editing tools you can include in the workflow that automates that continuity for you? Software like Adobe Creative Cloud allows you to adjust color, white balance, exposure, warmth, contrast, and more across images.
Shadow Manipulation
Remember, there is a difference between the shadow cast on your product (which obscures its details or distracts the viewer from the object at hand) and the shadow of your product (which gives it depth and dimension). You don’t want the former but can ask for the latter. Finer details, such as the efficient use of shadows, can make your product images look more professional, ultimately increasing sales.
Cropping and Straightening
Lastly, for consistency, make sure your images are the same size and dimensions and have the same margins (the space between the edges of your products and the edges of your photographs is the same elsewhere). Of course, you paid attention to this when shooting using the grid function on your phone or camera, but now is the time to perfect it. If you use Photoshop, use an intelligent guide or a grid. You can make any template according to your guidelines, ensuring uniformity and consistency throughout the image.
E-commerce Product Photo Editing Tools
We point to Adobe Photoshop and Lightroom because they are the most potent and well-known photo editing applications. They are ideal platforms for e-commerce product photo editing for the e-commerce business. They need a willingness to endure a learning curve, but once you’ve become comfortable with them, you have a powerful tool in your e-commerce tool belt.
Adobe has also moved into the mobile space in recent years, so if you’re editing on your smartphone, you can check out their free Photoshop Express app for Android and iPhone or the mobile version of Lightroom for iPhone and iPad. Other photo editing tools for the desktop include:
GIMP
GIMP is also an alternative to Adobe Photoshop that is almost identical to the capabilities of Photoshop but also has a steep learning processbecause of many advance features ; Pixelmator is a user-friendly alternative to Photoshop and GIMP. It contains all the essential tools you need to perform the edits mentioned earlier.
There’s also a pro version of Pixelmator (there’s a difference between Pixelmator and Pixelmator Pro); if you don’t need the Pro features for your product, it is friendly and offers many advanced features of Photoshop. It’s also free. A director tells Pixel the closest thing to Photoshop in your browser. Like many of these platforms, Pixel has a mobile alternative.
Canvas and PicMonkey are two online photo editors with solid reviews, fear company mobile app offers. Other app options ( again, only if you need to edit on your smartphone) are Google’s Snapseed, Darkroom, Fotor, and VSCO, which also have desktop options.
Finding a Professional e-commerce product photo editing company
You may have read the above, taking the time to consider whether DIY photo editing is an initiative. Maybe you have determined that outsourcing the retouching phase is understandable to anyone. After all, as your e-commerce project gets off the ground, there are plenty of other things to look forward to, ultimately repetitive tasks. Perhaps the best work done by professional retouches can do everything from removing the flaws you noticed in your product to editing the loose threads in the sweater you picked up. They also specialize in marketplace image guidelines and can ensure they are applied correctly.
